Income and happiness – new Ipsos study shows that the link might not be as strong as we thought Reply

The weekly news magazine The Economist recently (Feb 2012) reported on the results of a new study on the relationship of income and perceived happiness. Undertaken by Ipsos, a private research think-tank, the study involved 19,000 respondents from 24 countries and showed that “the highest levels of self-reported happiness were not in rich countries, as one would expect, but in poor and middle-income ones, notably Indonesia, India and Mexico.” Interestingly, the study also found that “despite global economic gloom, the world [based on the results from 24 countries] is a happier place than it was before the financial crisis began.” Such findings indicate that levels of income do not exclusively determine people’s percieved happiness.



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